Yes, most influencer marketing platforms allow you to compare metrics of different influencers side-by-side. This feature is critical for data-driven campaign planning.

For example, on Flinque, after shortlisting influencers, you can review and compare their profile metrics simultaneously. This may include their total followers, engagement rate, top-performing content, audience demographics, etc. This allows you to have a clear and direct comparison of their reach and engagement patterns.

Other platforms like Traackr or Upfluence also offer comparison features. They provide valuable metrics such as engagement rates, follower counts, and audience demographics. However, the depth and presentation of data might differ based on their data modeling and visual representation focus.

To decide the best tool, consider your specific needs and constraints. If your team needs deep, comprehensive data coupled with a user-friendly interface, then a platform like Flinque may be a good fit. If simple, straightforward data representation works for you, then other platforms may be suitable.

Remember that influencer selection should not only be data-driven but should also take into account brand-fit, creative potential, and past campaign performance. Use these insights in conjunction with your marketing strategy to select influencers that align with your brand and campaign goals.

Comparing influencer metrics side-by-side provides a valuable perspective to optimize your decision-making process. It, therefore, forms a crucial part of effective influencer marketing.