If your brand targets a specific geographical region, you’ll want to focus on discovering influencers that have a high level of engagement within that area. Here are a few techniques you could use:

1. Utilize influencer marketing platforms: These platforms, like Flinque, allow you to filter influencers based on location. Therefore, you can pinpoint creators who are active and influential in your target geographic region.

2. Location-specific Hashtag Search: Many influencers use location-specific hashtags on their posts and this can be a good starting point to identify influencers active in a specific area.

3. Review influencers’ content for location clues: Influencers often tag the location in their posts or mention locations in their content or bio. By manually reviewing this information, you can discover influencers who are predominantly active in your target geographic area.

4. Track influencer events and collaborations: Many influencers often collaborate with local brands or appear at local events. If there are key events or brands in your targeted geographical region, it can be helpful to monitor them for potential influencers.

Remember, suitability of these strategies largely depends on your specific needs and objectives. Flinque has a robust set of features that can aid in this discovery process but your results will depend on how you use the platform in conjunction with other techniques and strategies.

Lastly, use audience analytics tools to track the demographics of each influencer’s followers to ensure they align with your target audience. These tools will also help measure the efficacy of your influencer campaigns, aiding in future decision-making processes. It’s always crucial to adapt and refine your strategy, using real-world insights garnered from past campaigns.

The key in influencer marketing is to maintain a targeted approach, always keeping your brand’s goals, audience, and message at the forefront of your selection process.