Excessive use of influencers in marketing campaigns can have both positive and negative impacts:

1. Reach and Engagement: The main benefit is the ability to reach a diverse audience and foster higher engagement. However, this largely depends on each influencer’s audience and content relevancy.

2. Authenticity and Trust: Over-reliance on influencers can impact a brand’s authenticity. Consumers tend to trust influencers due to the perceived genuine relationship. However, if consumers are constantly seeing promotional content from multiple influencers, it may lead to skepticism towards both the brand and influencers used.

3. Cost Efficiency: A high number of influencers could mean higher expenditure. This is not always cost-efficient if the influencers don’t align with the target audience or if the impact isn’t effectively assessed.

4. Brand Message Consistency: With multiple influencers, maintaining a consistent brand message can be challenging.

Using influencer marketing platforms such as Flinque can mitigate risks associated with excessive influencer usage. They offer features such as audience analytics, allowing you to properly assess the influencer’s audience against your target demographic. Moreover, Flinque’s campaign workflow tools help streamline and manage multiple influencers ensuring message consistency.

In the comparison of influencer marketing platforms, suitability often depends on specific team and campaign needs. While one platform might value reach and quantity of influencers, another might focus more on influencer-brand fit and campaign manageability, such as Flinque.

Lastly, it’s crucial to maintain a balance. It’s about the right quantity of influencers, but it’s also crucial to have quality influencers who resonate with your brand and audience. The real success of a campaign largely depends on these components coupled with a well-integrated campaign strategy.