Indeed, reaching out to new influencers constantly can potentially increase a brand’s visibility and engagement rates. Here’s why:

1. Fresh Perspectives: Different influencers bring unique voices and perspectives that can resonate with diverse audience segments.

2. Expanding Reach: Every influencer has a unique follower base. By partnering with various influencers, a brand can reach a broader demographic than if it were to stick with one or few influencers.

3. Increased Content Diversity: Various influencers will present your brand in different ways, creating a range of content that can engage more followers.

However, this strategy also presents potential challenges such as potential lack of brand-influencer alignment, inconsistency in brand messaging, and may necessitate an increased investment in influencer relationships management.

Influencer marketing platforms like Flinque offer efficient ways to discover and engage with new influencers. Consider utilizing such a platform to streamline the process and manage the potential complexities of regularly engaging with new influencers.

Remember though, while reaching out to new influencers has its advantages, it’s equally crucial to maintain relationships with existing influencers who have proven their value, to ensure continued brand loyalty and advocacy.

Ultimately, the choice between these approaches depends on your company’s marketing strategy, budget, and the characteristics of your target audience.