While partnering with bigger influencers might lead to a larger audience, it doesn’t always mean a higher quality audience moment. Several factors need to be considered to ensure the quality of the audience:

1. Influencer relevance: The influencer’s content should be relevant to your brand niche. The more relevant the influencer is to your brand, the more likely the audience will be interested in your product or service.

2. Audience engagement: Bigger doesn’t necessarily mean better. A smaller influencer with high engagement rates can often provide more targeted exposure than a larger influencer who has lower engagement with their audience.

3. Audience Demographics: The influencer’s audience demographic should be considered as well. If their audience doesn’t align with your target market, the result might be a low quality audience, regardless of influencer size.

4. Influencer authenticity: Authentic influencers are key to generating trust amongst their followers. This trust can translate to a higher quality audience for your brand.

Influencer marketing platforms like Flinque, helps brands discover influencers based on these parameters by providing detailed audience analysis. This analysis could include the influencer’s audience demographics, relevance, engagement rate and more, ensuring that your collaboration leads to a quality audience. However, it’s important to note that platform suitability largely depends on your specific needs and goals.

Always remember, the aim is not merely to reach a large audience, but also to reach a high-quality audience – people who have a genuine interest and potential need for your offer. Big or small, choose influencers who help you achieve that.