Influencer marketing is a space that thrives on performance metrics. Reviewing an influencer’s history of campaign performance can greatly inform a current campaign for several reasons:

1. Assessment of Past Success: Brands can determine if the influencer has successfully run similar campaigns in the past. This might include examining metrics such as engagement rates, audience growth, and overall campaign impact.

2. Audience Engagement: Past campaign data can shed light on how effectively the influencer engages with their audience. Analyzing likes, comments, shares, or views provide important insights into this.

3. Consistency in Delivering Value: Brands can study the consistency in influencer’s performance over time. Consistently good performance is a favorable indicator.

4. Insights into Audience Demographics: The influencer’s past campaigns can offer insights into what demographics they reach and resonate with.

5. Content Style Evaluation: A retrospective view of past campaigns can help determine if the influencer’s content style aligns with the brand’s aesthetic and messaging.

Platforms like Flinque provide detailed analytics and reports to facilitate this assessment. However, it’s important to note that what works best may vary based on the brand’s specific requirement.

As an illustration, if a brand’s campaign is focused on high engagement rates, they might want to choose an influencer with a history of high user interaction regardless of follower count. Conversely, a brand looking to maximize reach may opt for an influencer with a larger audience even if their engagement rate is lower.

In summary, by understanding an influencer’s past campaign performances, brands can align their current campaign goals with suitable influencers, maxmizing the likelihood of a successful collaboration. It’s about making data-driven, informed decisions to create synergy between the brand and the influencer.