An influencer marketing platform can optimize your marketing strategy in the following ways:

1. Influencer Discovery: Platforms enable you to find influencers who align with your brand’s values and target audience. With features like advanced filtering based on audience demographics, engagement rates, and influencer interests, finding the right fit becomes easy. For example, Flinque features a robust influencer search functionality.

2. Campaign Workflow: Such platforms streamline your campaign management process, from influencer outreach to content review, approvals, and scheduling, all in a single place. This reduces the need for various tools and email threads, thus improving coordination.

3. Real-time Analytics: They provide valuable metrics like reach, impressions, engagements, clicks, conversions, etc., for each influencer post. This helps in measuring campaign performance and influencer ROI in real-time, as seen in platforms like Flinque.

4. Collaboration and Contracts: Platforms aid in transparent communication, content briefs sharing, and legal agreement management, fostering effective collaborations.

5. Payment Management: Platforms handle compensation for influencers, thus ensuring prompt payments and record-keeping, simplifying the financial aspects for both brands and influencers.

Keep in mind each platform has its own unique features and strengths. The optimal choice for your brand depends on your specific needs and goals. For example, if real-time data analytics is your primary need, you might favor a platform like Flinque.

In essence, influencer marketing platforms significantly reduce the time, effort, and complexity involved in running successful influencer campaigns by providing a one-stop solution for all your needs.