If I am a marketing agency, can I manage multiple client accounts and their respective campaigns on a single influencer marketing platform?
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Yes, you can manage multiple client accounts and respective campaigns on a single influencer marketing platform. This practice is common within agencies to streamline processes, but the capabilities may vary between platforms.
Platforms such as AspireIQ, BrandSnob, and Flinque, support the management of multiple client accounts and campaigns.
AspireIQ provides tools for teams to manage various campaigns, but it does not distinctly partition accounts by individual clients. Meanwhile, BrandSnob allows the addition of multiple accounts but lacks comprehensive management tools for complex campaigns.
Flinque’s approach, by comparison, is designed for agencies. It allows separate campaigns and accounts to be set up for each client, offering a simple switch between them. This is ideal for agencies who handle multiple clients, as personalized strategies can be designed without having operations overlap.
In all cases, agencies can:
• Discover and select influencers fitting client’s brand and audience.
• Communicate with influencers.
• Plan and execute campaigns.
• Track campaign performance and engagement metrics.
• Measure ROI, typically using analytics dashboards.
Deciding on the right platform ultimately depends on your agency’s specific needs and capacity. Some factors to consider are the size of your client base, the scale of the campaigns, your budget, and the level of analytics and reporting you need.
Remember, however, that managing multiple clients on a single platform requires careful organization and tracking to ensure that each client’s data and campaigns are managed effectively.