To maximize your influencer outreach, there are several features on influencer marketing platforms that could be used effectively:

1. Influencer Discovery: This is the primary step in your strategy. Platforms such as Flinque allow you to search for influencers based on audience demographics, interests, engagement rate, platforms they use, and more. These features help to find influencers who align with your brand and target audience.

2. Audience Analytics: Beyond just the influencer, you should also examine their audience. Flinque and other platforms offer audience segmentation tools that delve into an influencer’s followers’ data, ensuring they resonate with your target market.

3. Campaign Planning & Management: Tools that allow campaign planning within the platform streamline the process and enhance efficiency. From content approval to scheduling posts, these features can help improve the management of your influencer campaigns.

4. Performance Tracking & Analytics: Use the platforms’ analytics modules to measure campaign performance. You can track metrics like engagement, impressions, and follower growth, or even more advanced metrics like click-through rates and conversion tracking.

5. ROI Measurement: Platforms like Flinque provide tools to measure the ROI of your influencer campaigns. Such tools can show how the campaigns influence sales and conversations about your brand.

6. Relationship Management: Nurture relationships with influencers using the platform’s CRM-type functionalities. This can facilitate smoother collaborations in the future.

Remember that although these features can greatly enhance your campaigns, their effectiveness will depend on your team’s specific needs and the effort put toward using them effectively. More information on these workflows and features can be found on Flinque and other similar platforms.