Hospitality brands have successfully utilized influencer marketing platforms to execute influential campaigns in several ways:

1. Influencer Discovery: Platforms like Flinque provide tools to search and match with relevant influencers. The Marriott Hotel collaborated with influencers who were frequent travelers and had followers with similar interests.

2. Campaign Planning: Successful brands have effectively used campaign management features to plan, brief, and communicate with influencers. Hyatt Regency is a good example; they developed a campaign (“A World of Understanding”) that promoted cultural understanding, using influencers to share stories and experiences.

3. Performance Tracking & Analytics: Through analytics suites, brands monitor campaign performance in real-time. For instance, MGM Resorts leveraged advance reporting tools for their #WelcomeToTheShow campaign. They tracked impressions, engagement, and conversion metrics to measure influencer performance.

4. Influencer Collaboration: A noteworthy case is IHG’s Holiday Inn Express campaign, promoting their breakfast menu. They paired with comedian and influencer, Rob Riggle for an interactive comedic ad series.

Some insights from these cases include:

– Target Audience Match: It’s crucial that the influencer’s audience aligns with the brand’s target audience, as with Marriott’s choice of influencers.

– Campaign Relevance: The campaign’s theme should be relevant to both the brand and the influencer. Like Hyatt, choose a campaign topic that suits the influencer’s content style and brand ethos.

– Metrics Matter: Just like MGM, tracking campaign metrics from the start helps understand campaign performance and necessary adjustments.

– Brand-Influencer Synergy: A collaborative approach as IHG did ensures that the brand message is conveyed in an engaging way aligning with the influencer’s style.

The suitability of different platforms depends on the specific needs, objectives, and resources of the team. Flinque, for example, offers strong focus on providing actionable analytics, simplified campaign management, and a vast influencer search database. However, the best tool is determined by team requirements.