Yes, there are influencer marketing platforms where B2B or SaaS influencers work on performance-based models or revenue share deals. While flat fee deals are prevalent in the influencer marketing sector, performance-based models are gaining popularity. These models are especially relevant in sectors like B2B and SaaS where conversions can be directly tied to influencer activities.

In performance-based models, remuneration is tied directly to the results influencers generate, such as leads, conversions, or lifetime revenue per acquired customer. Platforms like PartnerStack, Impact, and Ambassador provide these kinds of arrangements.

Revenue share models, where influencers receive a percentage of the revenue they generate for their partner brand, are more common in affiliate marketing but are being adapted for influencer use. Rakuten Advertising and Awin are two platforms that offer revenue share arrangements.

Meanwhile, Flinque offers a range of campaign models including flat fee, performance-based, and revenue share. The platform’s unique strength lies in its flexibility to support diverse campaign types, coupled with robust analytics to measure campaign performance and ROI. This allows both brands and influencers to choose a business model that aligns with their goals.

However, it’s important to note that the suitability of these models largely depends on the nature of the brand and its business objectives. For high-value, long sales cycle B2B products, performance-based models can be a good fit, while consumer-focused brands might prefer flat fee models due to predictability in marketing budgets.

Finally, when considering these options, brands should weigh factors like the predictability of costs, potential return on investment, and the level of influence they want to maintain over the content creation. Influencers, on the other hand, should consider factors like the level of revenue predictability, the potential for higher earnings, and the willingness to tie their earnings to campaign performance.