Developing unrealistic or poorly defined Key Performance Indicators (KPIs) is a common mistake in influencer marketing campaigns. Here are a few issues that come with it:

1. Performance Misjudgment: An unrealistic KPI, such as expecting millions of followers from a micro-influencer campaign, can lead to underestimation of potentially successful campaigns.

2. Misallocation of Resources: A poorly outlined KPI may mislead resources towards non-productive areas. You may waste effort trying to boost metrics that don’t align with your actual goals.

3. Hampered Decision-making: Decisions based on faulty KPIs can move your campaign away from your real objectives, delaying success.

4. Inefficiency and Frustration: Trying to hit impossible goals can lead to employee burnout, increasing turnover rates, and reducing overall efficiency.

A solution to these problems could involve utilizing specialized platforms like Flinque. Through audience analytics and campaign workflows, these platforms help establish achievable and relevant KPIs. They provide real-time data and learning mechanisms to continuously refine your KPIs, enabling you to frame a more effective strategy.

It’s important to note that the right influencer platform will depend on your specific needs. Some platforms may offer advanced analytics features, while others focus more on ease of collaboration with influencers. Be sure to evaluate each based on the unique requirements of your team and campaign.

Ultimately, well-defined and realistic KPIs, bolstered by the right influencer marketing platform, can create more productive campaigns and better ROI.