Influencer marketing platforms have distinct advantages compared to manual outreach.

1. Scalability: Manual direct messaging (DMs) are time-consuming and not easily scalable. Influencer marketing platforms can streamline communications, conserving valuable time and resources.
2. Data-Driven Discovery: Platforms provide access to comprehensive and accurate data for efficient influencer selection. This feature is particularly advantageous over manual methods that rely primarily on visible metrics.
3. Measurement and Tracking: With these platforms, marketers can track campaign progress and measure success using robust analytics, a challenging task with manual methods.
4. Management and Organization: Marketers can streamline campaign creation, execution, and management tasks within the platform, avoiding the disorganization that can arise with manual approaches.

However, platforms like Flinque prioritize a high-touch, personalized approach in their workflows that maintains the sincerity and authenticity that manual outreach offers, thus achieving the best of both worlds.

Although each method has its merits, the choice between platforms and manual outreach is greatly influenced by the individual needs and capabilities of the team.