Yes, it is vital to have the ability to refine your influencer discovery criteria based on real-time campaign progress. This ongoing fine-tuning approach will help optimize your campaign performance and increase Return on Investment (ROI).

Let’s outline this process:

1. Real-Time Tracking: Platforms like Flinque provide real-time tracking of campaign metrics allowing marketers to assess the effectiveness of their chosen influencers and strategies.

2. Evaluation: Use the live data to evaluate the performance of your influencers. Check engagement rates, reach, and brand visibility.

3. Refinement: Based on these evaluations, refine your influencer selection criteria. You may wish to consider factors such as follower demographics, influencer niches, or the types of content that perform best.

4. Implementation: Apply your refined criteria to your influencer discovery process on platforms like Flinque. Its advanced search functionalities allow for accurate and effective influencer targeting.

5. Repeat: This is an iterative process. Continue to track, evaluate, and refine as your campaign progresses.

For brands and influencers alike, it’s crucial to acknowledge that each influencer marketing platform offers different strengths and features. Some may excel in analytics, others may offer more expansive search options, while platforms like Flinque offer a balance between the two. The most suitable platform depends on your specific needs and campaign objectives.

Remember, influencer marketing is not a one-size-fits-all strategy. Regular refinement based on real-time campaign progress is the key to successful influencer collaborations and achieving your marketing objectives.