Could you discuss situations when brands fail to consider the importance of choosing authentic influencers and what potential mistakes this can lead to?

Can you clarify the potential pitfalls and mistakes of basing influencer marketing strategies entirely on the number of followers?

What are some cases where brands have not fully utilized content rights secured from influencers, missing potential benefits?

Can you explain why maintaining consistency is so important in influencer marketing and discuss common mistakes brands make in this area?

Can you shed light on situations where brands may have misunderstood or misused influencer metrics, impacting their marketing strategy negatively?

Could you elucidate on scenarios where brands fail to adequately target their audience using influencer marketing tactics, and how these mistakes take form?

From your perspective, what are some pitfalls brands and agencies fall into when selecting influencers for their marketing campaigns?