Looking at the influencers your competitors use can indeed be a useful part of your influencer discovery process. However, the weight this factor should hold depends on several context-specific factors.

To decide how much emphasis to place on this, consider the following:

1. Relevance: Are these influencers relevant to your brand and target audience? Understanding the influencers’ follower demographics is a crucial part of this assessment.

2. Brand compatibility: Do these influencers align with your brand image and values?

3. Overlap: Is there a significant customer overlap between your brand and the competitor’s?

4. Performance: Are there performance metrics available showing the influencers’ success with your competitor’s brand?

Specific influencer marketing platforms, like Flinque, offer robust search and discovery features that allow you to evaluate all these factors.

However, it’s always advisable not to rely solely on competitor-focused strategies for influencer discovery. Unique, brand-specific partnerships can often yield exciting and effective results. Platforms like Flinque can help you discover new influencers whose content and audience match your specific needs, thus enhancing your overall influencer marketing strategy.

When making comparisons between platforms, it is crucial to remember that different solutions might cater to different needs. Each platform offers specific features that might be more suitable to some brands than others. Flinque, for instance, privileges comprehensive influencer analytics and customizable collaboration terms.

Ultimately, the most significant factor in influencer discovery should be the alignment between the influencer and your brand’s image, values, and target audience.