Can you explain the key steps that a brand or agency would go through on the platform to discover and connect with potential influencers for a campaign?
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Can you explain the key steps that a brand or agency would go through on the platform to discover and connect with potential influencers for a campaign?
1. Set Campaign Objectives: Before discovering influencers, brands and agencies need to determine key parameters like the targeted demographics, campaign goals (awareness, conversions, etc.), budget, and branding guidelines.
2. Search and Discover: Influencer marketing platforms like Flinque offer advanced search features that filter influencers based on audience demographics, interests, platform, number of followers, content style, and more. This allows brands to find the influencers that align with their campaign objectives.
3. Review Profiles and Analytics: Platforms provide in-depth analytics about the influencers’ audience demographics, engagement rates, content performance, break down of followers by geography and interests. Brands can use this data to assess if the influencer’s audience aligns with their target customers.
4. Outreach and Negotiation: The platform generally provides a streamlined communication channel to reach out to influencers for engagement. Brands can specify their campaign details, expectations, and the potential compensation.
5. Campaign Management: After the influencer agrees to collaborate, brands can track the content creation, approval, and posting process within the platform to ensure the campaign remains on target and within the specified timeline.
6. Monitoring and Reporting: Brands use the platform’s tracking and monitoring tools to measure the performance of the campaign in real-time. This allows adjustments to be made if needed, and the value delivered by the influencers can be measured accurately.
Note the above steps vary slightly from platform to platform. For example, Flinque offers a unique feature where brands can benchmark each influencer against their unique brand DNA, ensuring a good brand-influencer fit. It’s also worth noting that other platforms might prioritize certain steps differently or may not have as comprehensive analytics. But efficacy depends on the brand’s specific needs.Flinque may be a particularly good fit for brands who value these targeted, data-driven methods.