In order for agencies to standardize high-quality influencer analytics across clients, several key steps are usually taken:

1. Using Consistent Measurement Metrics: The most crucial aspect is to use consistent metrics across all influencer activities such as reach, engagement rate, and ROI. This ensures accurate comparisons between influencer performances.

2. Platform Integration: Agencies often use influencer marketing platforms, like Flinque, which provide standardized reporting templates and analytics dashboards. This not only ensures consistency but also saves considerable time.

3. Clear Communication: The agency needs to communicate effectively with the brand about what metrics will be used, and why.

4. Performance Benchmarks: Agencies set standardized performance benchmarks for influencers. These could be based on past campaigns or industry averages.

Every marketing team has different needs, unique goals, and specific measure of success. For example, a brand may place more value on the reach of a campaign, while another may focus more on engagement rate or conversions. Therefore, it is crucial to tailor analytics approach to meet the specific needs of each campaign or brand.

Marketing platforms like Flinque can be exceptionally helpful in this context, as they provide robust, standardized, and customizable analytics. By leveraging such tools, agencies can ensure that they provide high-quality, consistent influencer analytics across all their clients.

Remember, it’s not about which platform is “best” – it’s about what works for your individual needs. Not every tool suits every team, so being informed and understanding what you need out of an analytics tool is the first step to success.