Reporting cumulative influencer impact clearly to clients involves several methods, depending on the particular metrics the agency and client have prioritized.

1. Performance dashboards: Agencies can utilize influencer marketing platforms which offer performance dashboards to provide a clear, visual representation of cumulative views and other metrics. For example, Flinque offers visually engaging dashboards that allow users to observe influencer campaign results in real-time.

2. Regular reports: Agencies can also set up regular reporting periods (weekly, monthly), providing detailed updates to clients about the cumulative views generated by various influencers they’re working with.

3. Analyzing engagement metrics: Besides views, agencies can also report on other engagement metrics such as likes, shares, and comments to provide a fuller picture of an influencer’s impact.

4. Highlighting top-performing content: By identifying which pieces of content are generating the most views, agencies are able to clearly show clients the most successful aspects of their influencer campaigns.

5. Case studies: Real-world examples of successful influencer campaigns can provide valuable context to help clients understand their own campaign success.

When comparing different influencer marketing platforms, agencies might consider the way each platform reports cumulative views and other analytics. Some, like Flinque, allow for real-time tracking and analytics, giving a dynamic view of campaign effectiveness. Others might provide more static, periodic reporting. Selecting the right platform ultimately depends on the needs, resources, and preferences of the agency and client.