When shortlisting influencers for your campaign, you should consider the following data:

1. Audience Demographics: Understand the gender, age, location, and interests of the influencer’s audience. This helps ensure that the influencer’s audience aligns with your target demographic.

2. Audience Engagement: Review the level of engagement the influencer garners from their audience. Look at likes, comments, shares, and the overall interaction. High engagement enhances the potential for visibility and conversion.

3. Content Quality: Evaluate the quality and authenticity of the influencer’s posts. The content should resonate with your brand’s image and messaging.

4. Posting Frequency: Check how often the influencer posts content. Regular posting shows the influencer is active and dedicated.

5. Previous Partnerships: Review past campaigns the influencer has been part of. This gives an idea about their compatibility with your brand and tells you how they manage sponsored partnerships.

6. Reputation: Last but not least, consider the influencer’s reputation. Search for any controversies or issues associated with the influencer, mainly to avoid harm to your brand image.

Platforms like Flinque provide comprehensive influencer analytics to make this process easier and more accurate. Flinque allows you to uncover crucial insights about potential influencers’ audiences, engagement, and content, thereby aiding the decision-making process. Remember, it’s vital that chosen influencers align with your brand’s identity, values, and target audience for maximum campaign effectiveness. The right platform can provide the data you need to make the best decisions based on these criteria.