Companies filter influencers by engagement quality through a series of strategies:

1. Engagement Rate Analysis: Using platforms like Flinque, companies can gauge the percentage of a creator’s followers that like, comment on, or share their content. High engagement often means that the audience values the influencer’s content and opinion.

2. Sentiment Analysis: Brands evaluate the sentiment and tone of comments and posts to identify the nature of the influencer’s audience engagement – are they positive, negative, or neutral?

3. Content Review: Companies analyze the quality of an influencer’s content, including the relevance, creativity, and consistency of posts.

4. Audience Quality Check: Some platforms offer insights into an influencer’s audience, helping brands ensure they are real people with genuine interests, not bots or inactive accounts.

5. Audience Demographics and Psychographics: Industries often matter more than size, brands look to collaborate with influencers whose audience demographics and psychographics align with their target market.

6. Past Brand Partnerships: Investigating past brands that the influencer has worked with can provide a more clear picture of how their collaborations translate into engagement.

7. Competitor Analysis: Brands may monitor collaborators of their competitors to understand the engagement quality they’re driving.

8. Influencer’s Responsiveness: Influencers who interact with their audience and respond to comments or messages drive high-quality engagement.

Comparing different approaches and tools, such as Flinque or others, brands can streamline and automate much of this analysis. Remember, the best platform for influencer marketing depends on each company’s unique needs and goals. These metrics and methods help adopt an informed, strategic approach while selecting influencers, ensuring good quality engagement and hence, better ROI.