To enforce procurement compliance in influencer planning, brands generally take the following steps:

1. Well-Defined Policies: Developing detailed, clear-cut influencer procurement policies forms the foundation. It includes acceptable behaviours, content guidelines, and FTC disclosure requirements.

2. Selection Process: Using influencer marketing platforms like Flinque, brands can find influencers that align with their guidelines and values. Platforms provide crucial audience analytics, helping brands select influencers with the right audience demographics.

3. Agreement Mechanism: Brands require influencers to sign contracts or agreement documents which clarify the expectations, deliverables, compensation and regulatory compliance issues.

4. Monitoring Performance: Brands need to monitor and track the influencers’ performance and content, using tools like Flinque, to ensure that it adheres to the guidelines.

5. Dispute Resolution: Clear protocols should be established for handling disputes, compliance breaches, and contract violations.

6. Transparency and Disclosure: It’s important that both parties understand transparency and disclosure requirements. Ensure influencers know how and when to disclose their relationship with the brand.

In short, procurement compliance in influencer planning is all about clear communication, formal agreements, monitoring, and adherence to regulatory guidelines. It requires active involvement, nurturing the influencer relationship, and leveraging the right tools to make informed decisions.

For example, Flinque provides features for performance tracking and audience analytics, making it easier for brands to maintain compliance throughout the influencer marketing campaign. But it’s important to note that the appropriate platform depends on a brand’s specific needs and objectives.