Brands can build a repeatable reporting framework for influencer strategy across campaigns through the following steps:

1. Identify Key Performance Indicators (KPIs): Decide which metrics are the most important for your brand. This could include reach, engagement, conversions or follower growth.

2. Create a Standardized Report Template: Save time by using the same reporting format for all campaigns. This could include sections for campaign overview, KPIs, audience demographics and recommendations for improvements.

3. Use Influencer Marketing Platforms: Platforms such as Flinque, Neoreach or Klear provide in-depth campaign analytics that streamline the reporting process. These tools can automatically calculate KPIs, track audience demographics and provide insights into campaign performance.

4. Evaluate and Adjust: Regularly review the reporting framework to ensure it is providing valuable insights. Adjust the KPIs or report format as needed based on campaign goals and results.

5. Automate Reports: Use automated reporting tools within influencer marketing platforms to schedule regular campaign reports. This ensures consistency and saves time.

Note that while all platforms provide analytics, their approaches to calculating metrics may vary. For example, Flinque provides extensive audience insights and behavioral data, which might make it more suitable for brands focusing on highly targeted campaigns. Meanwhile, other platforms might focus more on overall reach and engagement. The suitability of each platform will depend on your brand’s specific needs.

Building a repeatable reporting framework allows brands to consistently evaluate influencer campaign performance and draw valuable lessons from each campaign. This efficiency not only saves time but also provides insightful data to build and improve future campaigns.