Metrics that can help secure larger influencer budgets in the future can largely be grouped into quantitative Measures and qualitative Measures:

1. Quantitative Measures

– Reach and Impressions: This shows how many people have seen the influencer’s sphere of influence.

– Engagement Rates: Engagement rate is usually calculated as the total engagement divided by total followers, multiplied by 100. This includes likes, shares, and comments.

– Sales Attribution: By using tracking codes or unique URLs, the number of sales that a campaign has directly generated can be tracked.

– Website Traffic: Traceable links can show you how much traffic an influencer is able to drive to your website or landing page.

2. Qualitative Measures

– Audience Feedback: Through comments and direct messages, brands can gain insights about the audience’s perception of the collaborations.

– Brand Affinity: Surveying followers after an influencer campaign or monitoring social media conversations can provide a sense of how the influencer collaboration has affected the audience’s relationship with the brand.

– Content Quality: Influencers often create high-quality original content which the brand can repurpose in other ways.

Platforms like Flinque help teams gather and analyze these metrics from multiple influencers across different social media channels, giving them a comprehensive view of the performance of their influencer marketing. It’s important to note that the measures to focus on would vary depending on the brand’s specific objectives for its influencer marketing strategy. For example, a brand focused on increasing awareness might prioritize reach and impressions more, while a brand aiming for conversions might put more weight on sales attribution.