{"id":9346,"date":"2026-03-04T18:14:08","date_gmt":"2026-03-04T18:14:08","guid":{"rendered":"https:\/\/www.flinque.com\/community\/question\/what-criteria-should-i-use-when-selecting-influencers-for-my-brand\/"},"modified":"2026-03-04T18:14:08","modified_gmt":"2026-03-04T18:14:08","slug":"what-criteria-should-i-use-when-selecting-influencers-for-my-brand","status":"publish","type":"question","link":"https:\/\/www.flinque.com\/community\/question\/what-criteria-should-i-use-when-selecting-influencers-for-my-brand\/","title":{"rendered":"What criteria should I use when selecting influencers for my brand?"},"content":{"rendered":"<p>How do I establish the perfect match between an influencer&#8217;s audience and my brand&#8217;s demographic? How does the influencer\u2019s content align with the brand&#8217;s values and aesthetic? What tools or metrics can guide me in this quest?<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","question-category":[51],"question_tags":[],"class_list":["post-9346","question","type-question","status-publish","hentry","question-category-influencer-marketing-mistakes"],"_links":{"self":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question\/9346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question"}],"about":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/types\/question"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/comments?post=9346"}],"wp:attachment":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/media?parent=9346"}],"wp:term":[{"taxonomy":"question-category","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question-category?post=9346"},{"taxonomy":"question_tags","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question_tags?post=9346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}