{"id":716,"date":"2026-02-06T13:07:26","date_gmt":"2026-02-06T13:07:26","guid":{"rendered":"https:\/\/lavenderblush-swan-537806.hostingersite.com\/community\/question\/how-to-factor-in-brand-awareness-growth-in-roi-calculations\/"},"modified":"2026-02-06T13:07:26","modified_gmt":"2026-02-06T13:07:26","slug":"how-to-factor-in-brand-awareness-growth-in-roi-calculations","status":"publish","type":"question","link":"https:\/\/www.flinque.com\/community\/question\/how-to-factor-in-brand-awareness-growth-in-roi-calculations\/","title":{"rendered":"How to factor in brand awareness growth in ROI calculations?"},"content":{"rendered":"<p>If my campaign&#8217;s goal is to increase brand awareness, how to translate visibility and recognition numbers into monetary terms for ROI calculations?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","question-category":[56],"question_tags":[],"class_list":["post-716","question","type-question","status-publish","hentry","question-category-roi-measurement"],"_links":{"self":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question\/716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question"}],"about":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/types\/question"}],"author":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/comments?post=716"}],"wp:attachment":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/media?parent=716"}],"wp:term":[{"taxonomy":"question-category","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question-category?post=716"},{"taxonomy":"question_tags","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question_tags?post=716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}