{"id":4140,"date":"2026-02-13T14:23:33","date_gmt":"2026-02-13T14:23:33","guid":{"rendered":"https:\/\/www.flinque.com\/community\/question\/how-do-companies-use-incrementality-to-defend-budgets\/"},"modified":"2026-02-13T14:23:33","modified_gmt":"2026-02-13T14:23:33","slug":"how-do-companies-use-incrementality-to-defend-budgets","status":"publish","type":"question","link":"https:\/\/www.flinque.com\/community\/question\/how-do-companies-use-incrementality-to-defend-budgets\/","title":{"rendered":"How do companies use incrementality to defend budgets?"},"content":{"rendered":"<p>Budgets need proof. How do companies use incrementality results to defend influencer budgets?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","question-category":[4737],"question_tags":[2369,4767],"class_list":["post-4140","question","type-question","status-publish","hentry","question-category-influencer-incrementality","question_tags-budget-defense","question_tags-incrementality-roi"],"_links":{"self":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question\/4140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question"}],"about":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/types\/question"}],"author":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/comments?post=4140"}],"wp:attachment":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/media?parent=4140"}],"wp:term":[{"taxonomy":"question-category","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question-category?post=4140"},{"taxonomy":"question_tags","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question_tags?post=4140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}