{"id":4132,"date":"2026-02-13T13:47:14","date_gmt":"2026-02-13T13:47:14","guid":{"rendered":"https:\/\/www.flinque.com\/community\/question\/how-do-companies-avoid-false-positives-in-lift-studies\/"},"modified":"2026-02-13T13:47:14","modified_gmt":"2026-02-13T13:47:14","slug":"how-do-companies-avoid-false-positives-in-lift-studies","status":"publish","type":"question","link":"https:\/\/www.flinque.com\/community\/question\/how-do-companies-avoid-false-positives-in-lift-studies\/","title":{"rendered":"How do companies avoid false positives in lift studies?"},"content":{"rendered":"<p>False positives mislead. How do companies avoid false positives in influencer lift studies?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","question-category":[4737],"question_tags":[215,4757,2254],"class_list":["post-4132","question","type-question","status-publish","hentry","question-category-influencer-incrementality","question_tags-analytics","question_tags-false-positives","question_tags-statistical-rigor"],"_links":{"self":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question\/4132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question"}],"about":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/types\/question"}],"author":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/comments?post=4132"}],"wp:attachment":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/media?parent=4132"}],"wp:term":[{"taxonomy":"question-category","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question-category?post=4132"},{"taxonomy":"question_tags","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question_tags?post=4132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}