{"id":4125,"date":"2026-02-13T13:47:13","date_gmt":"2026-02-13T13:47:13","guid":{"rendered":"https:\/\/www.flinque.com\/community\/question\/how-do-brands-measure-true-lift-beyond-baseline-performance\/"},"modified":"2026-02-13T13:47:13","modified_gmt":"2026-02-13T13:47:13","slug":"how-do-brands-measure-true-lift-beyond-baseline-performance","status":"publish","type":"question","link":"https:\/\/www.flinque.com\/community\/question\/how-do-brands-measure-true-lift-beyond-baseline-performance\/","title":{"rendered":"How do brands measure true lift beyond baseline performance?"},"content":{"rendered":"<p>Baselines hide lift. How do brands measure true lift beyond baseline performance?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","question-category":[4737],"question_tags":[4746,1290,4745],"class_list":["post-4125","question","type-question","status-publish","hentry","question-category-influencer-incrementality","question_tags-baseline-control","question_tags-incrementality","question_tags-true-lift"],"_links":{"self":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question\/4125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question"}],"about":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/types\/question"}],"author":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/comments?post=4125"}],"wp:attachment":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/media?parent=4125"}],"wp:term":[{"taxonomy":"question-category","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question-category?post=4125"},{"taxonomy":"question_tags","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question_tags?post=4125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}