{"id":3033,"date":"2026-02-10T08:48:40","date_gmt":"2026-02-10T08:48:40","guid":{"rendered":"https:\/\/cyan-otter-207519.hostingersite.com\/community\/question\/how-do-cmos-evaluate-opportunity-cost-of-under-investing-in-influencers\/"},"modified":"2026-02-10T08:48:40","modified_gmt":"2026-02-10T08:48:40","slug":"how-do-cmos-evaluate-opportunity-cost-of-under-investing-in-influencers","status":"publish","type":"question","link":"https:\/\/www.flinque.com\/community\/question\/how-do-cmos-evaluate-opportunity-cost-of-under-investing-in-influencers\/","title":{"rendered":"How do CMOs evaluate opportunity cost of under-investing in influencers?"},"content":{"rendered":"<p>Under-investment carries risk. How do CMOs evaluate opportunity cost of under-investing in influencers?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","question-category":[2885],"question_tags":[2365,2924,1959,2925],"class_list":["post-3033","question","type-question","status-publish","hentry","question-category-executive-strategy","question_tags-capital-efficiency","question_tags-missed-growth","question_tags-opportunity-cost","question_tags-risk-comparison"],"_links":{"self":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question\/3033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question"}],"about":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/types\/question"}],"author":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/comments?post=3033"}],"wp:attachment":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/media?parent=3033"}],"wp:term":[{"taxonomy":"question-category","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question-category?post=3033"},{"taxonomy":"question_tags","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question_tags?post=3033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}