{"id":2851,"date":"2026-02-10T08:07:00","date_gmt":"2026-02-10T08:07:00","guid":{"rendered":"https:\/\/cyan-otter-207519.hostingersite.com\/community\/question\/how-do-you-connect-influencer-planning-with-marketing-mix-modeling\/"},"modified":"2026-02-10T08:07:00","modified_gmt":"2026-02-10T08:07:00","slug":"how-do-you-connect-influencer-planning-with-marketing-mix-modeling","status":"publish","type":"question","link":"https:\/\/www.flinque.com\/community\/question\/how-do-you-connect-influencer-planning-with-marketing-mix-modeling\/","title":{"rendered":"How do you connect influencer planning with marketing mix modeling?"},"content":{"rendered":"<p>MMM informs allocation. How do brands connect influencer planning with marketing mix modeling insights?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","question-category":[2401],"question_tags":[2089,2438,2439,2437],"class_list":["post-2851","question","type-question","status-publish","hentry","question-category-integrated-media-strategy","question_tags-allocation-insights","question_tags-channel-contribution","question_tags-investment-optimization","question_tags-marketing-mix-modeling"],"_links":{"self":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question\/2851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question"}],"about":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/types\/question"}],"author":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/comments?post=2851"}],"wp:attachment":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/media?parent=2851"}],"wp:term":[{"taxonomy":"question-category","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question-category?post=2851"},{"taxonomy":"question_tags","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question_tags?post=2851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}