{"id":2725,"date":"2026-02-10T07:41:47","date_gmt":"2026-02-10T07:41:47","guid":{"rendered":"https:\/\/cyan-otter-207519.hostingersite.com\/community\/question\/how-do-you-allocate-influencer-budget-based-on-marginal-roi\/"},"modified":"2026-02-10T07:41:47","modified_gmt":"2026-02-10T07:41:47","slug":"how-do-you-allocate-influencer-budget-based-on-marginal-roi","status":"publish","type":"question","link":"https:\/\/www.flinque.com\/community\/question\/how-do-you-allocate-influencer-budget-based-on-marginal-roi\/","title":{"rendered":"How do you allocate influencer budget based on marginal ROI?"},"content":{"rendered":"<p>Marginal ROI informs allocation. How do brands allocate influencer budgets based on marginal ROI rather than average performance?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","question-category":[924],"question_tags":[929,2063,2062,950],"class_list":["post-2725","question","type-question","status-publish","hentry","question-category-influencer-budgeting","question_tags-budget-allocation","question_tags-incremental-returns","question_tags-marginal-roi","question_tags-spend-efficiency"],"_links":{"self":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question\/2725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question"}],"about":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/types\/question"}],"author":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/comments?post=2725"}],"wp:attachment":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/media?parent=2725"}],"wp:term":[{"taxonomy":"question-category","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question-category?post=2725"},{"taxonomy":"question_tags","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question_tags?post=2725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}