{"id":1309,"date":"2026-02-07T18:34:54","date_gmt":"2026-02-07T18:34:54","guid":{"rendered":"https:\/\/cyan-otter-207519.hostingersite.com\/community\/question\/how-can-we-quantify-buzz-or-hype-created-in-terms-actual-roi\/"},"modified":"2026-02-07T18:34:54","modified_gmt":"2026-02-07T18:34:54","slug":"how-can-we-quantify-buzz-or-hype-created-in-terms-actual-roi","status":"publish","type":"question","link":"https:\/\/www.flinque.com\/community\/question\/how-can-we-quantify-buzz-or-hype-created-in-terms-actual-roi\/","title":{"rendered":"How can we quantify &#8216;buzz&#8217; or &#8216;hype&#8217; created in terms actual ROI?"},"content":{"rendered":"<p>What&#8217;s the approach to valuing intangible benefits like &#8216;buzz&#8217;, &#8216;hype&#8217; or &#8216;brand sentiment&#8217; in terms of ROI?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","template":"","question-category":[56],"question_tags":[],"class_list":["post-1309","question","type-question","status-publish","hentry","question-category-roi-measurement"],"_links":{"self":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question\/1309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question"}],"about":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/types\/question"}],"author":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/comments?post=1309"}],"wp:attachment":[{"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/media?parent=1309"}],"wp:term":[{"taxonomy":"question-category","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question-category?post=1309"},{"taxonomy":"question_tags","embeddable":true,"href":"https:\/\/www.flinque.com\/community\/wp-json\/wp\/v2\/question_tags?post=1309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}