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strategy changes

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analytics justification

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analytics forecasting

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planning models

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optimization discipline

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decision impact

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agency performance

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analytics support

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analytics operations

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assisted conversions

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beyond last click

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long funnel attribution

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influencer influence

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brand consideration

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mid funnel metrics

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conversion attribution

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multi touch attribution

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influencer modeling

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awareness attribution

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attribution methods

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repeat purchases

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cross device tracking

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assisted vs direct

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attribution balance

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MMM

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attribution audit

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logic validation

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attribution trust

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incremental lift

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impact measurement

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incrementality testing

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geo split tests

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isolation analysis

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baseline control

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lift interpretation

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analytics literacy

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testing criteria

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incrementality decisions

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experiment tradeoffs

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incrementality communication

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