How can I determine if an influencer has fake followers during the shortlisting process, and how should this impact my decision?

When shortlisting influencers for my campaign, to what extent should I take the demographic of their followers into account?

How does the niche or category of the influencer affect the process of shortlisting for a specific campaign?

In the course of shortlisting influencers for a campaign, how should I consider their respective pricing structures?

What are the considerations regarding influencers’ availability and their existing commitments during the influencer shortlisting process?

How vital is it that an influencer’s personal brand aligns with our company’s image when shortlisting potential influencers for a campaign?

How should I gauge the authenticity of an influencer, and how is this valued within the influencer shortlisting process?

When making my influencer shortlist, is it wise to consider including micro-influencers, and how might they compare with more popular figures?

Are there specific features or functionalities in influencer marketing platforms that can aid my influencer shortlisting process?

I’ve heard engagement rates are crucial when choosing influencers. How should I weigh this factor during the influencer shortlisting process?