From a brand collaboration perspective, what are the key differences between working with digital influencers and celebrity endorsers?

When a brand is targeting a local market, is it always necessary to work with a local influencer, or can larger, non-local influencers be effective as well?

Are longer-term relationships with influencers generally better, or is it beneficial to continuously interact with new influencers?

What key indicators should brands look at to measure the degree of fit between them and their chosen influencers?

From a brand consistency perspective, is there such a thing as collaborating with too many different types of influencers?

When assessing influencer fit, what aspects of the influencer’s audience demographics should a brand pay attention to?

Is it possible or common for an influencer to hold influence and be a good fit in more than one niche or industry?

When a brand is new to influencer marketing, what type of influencer (micro, macro, etc.) should they aim to collaborate with?

For brands targeting a very specific audience, what strategies can they employ to discover and attract influencers within their niche?

Under what circumstances and marketing objectives would a brand be better off working with a micro-influencer rather than a mega-influencer?