How can my brand steer clear of getting embroiled in controversies related to the influencers we collaborate with?

If I rely too heavily on a single influencer for a campaign, what risks am I exposing my brand to and how do I avoid them?

Are there any “vanity” metrics in the influencer space that might be tempting to track but ultimately don’t contribute to campaign success?

Can you share common mistakes in the influencer vetting process and provide some tips on how to improve this process?

Is there a scenario where associating my brand with an overly popular influencer can hurt, rather than boost, my brand’s image? If so, how can I avoid it?

What are common mistakes in estimating resources needed (time, people, budget) for executing a successful influencer campaign?

Communication mishaps between brand and influencer can hurt campaigns. What are some steps I can take to avoid these?

As a brand, how much control should I exert over the content created by influencers? What are corresponding mistakes to be wary of?

What are some mistakes to avoid when negotiating terms of collaboration with influencers?