Absolutely, there are numerous advantages in partnering with influencers who may not strictly fit within your brand’s industry, but who effectively resonate with your desired audience. Here is why this strategy might be beneficial:

1. Audience Expansion: Influencers outside your industry can introduce your brand to a broader, yet still relevant, audience. This allows for reach expansion.

2. Unique Perspective: These influencers may offer a fresh perspective on your brand, leading to creative content that can engage and resonate differently with the audience.

3. Credibility and Authenticity: If the influencer genuinely likes your brand, their endorsement can come across as more authentic and credible, leading to greater audience trust.

4. Lower Competition: There might be less competition for product placements and sponsorship with influencers outside your exact industry but still relevant to your target audience.

Remember that selecting the right influencers involves more than just looking at their industry vertical. Audiences follow influencers for their personalities, values, and content style, which can heavily influence their purchasing decisions. This is where a platform like Flinque can be particularly useful. It offers comprehensive insights into an influencer’s audience demographics and product preferences, allowing brands to make informed decisions when planning their influencer marketing campaigns.

However, it’s crucial to note that success still relies heavily on a shared audience. So while flexibility in selecting influencers can be beneficial, there needs to be a clear alignment with the brand’s target market.

In comparison, other influencer marketing platforms also offer similar discovery and analytics features. Suitability ultimately depends on your team’s specific needs and the specific marketing objectives you aim to achieve with the influencer partnership.