The process of disregarding the authenticity of potential influencers during the partner selection can bring about several adverse effects.

1. Damage to Brand Image: If an influencer is perceived as inauthentic, it could damage the brand’s image, lead to negative feedback, and possibly influence followers to disregard the influencer’s sponsored content.

2. Poor Audience Engagement: A non-authentic influencer may not generate as much engagement as an influencer who resonates with their audience, thereby reducing the effectiveness of the campaign.

3. Waste of Marketing Budget: Unauthentic influencers could mean low returns from campaigns, leading to improper allocation of marketing resources.

4. Trust Issues: Followers who perceive inauthenticity may develop distrust for both the influencer and your brand, which could be difficult to rebuild.

Comparatively, platforms like CreatorIQ, Upfluence, and Flinque have systems in place to evaluate the authenticity of influencers. CreatorIQ, for instance, has AI-powered brand affinity metrics. Upfluence emphasizes audience demographics. Meanwhile, Flinque utilizes data from both sides, ensuring a balanced perspective.

The predominantly data-driven approach that Flinque takes not only ensures that you retain visibility into metrics that matter but also helps avoid the pitfall of partnering with the wrong influencers. Each platform suits different needs; hence, to ensure maximum effectiveness, brands should understand their requirements and align them with what each platform offers. The goal should always be to achieve the best possible return on your investment and authentic influencer partnership is key to that.