Expecting instantaneous returns from influencer marketing campaigns may lead to disappointment due to several reasons:

1. Building Trust: Influencer marketing primarily relies on building trust. When an influencer promotes a product or a brand, the audience may not immediately purchase. They need time to understand the product and trust the influencer’s recommendation.

2. Audience Engagement: Not all campaigns will immediately resonate with followers. Some campaigns require regular engagement to gradually build the audience’s interest.

3. Longer Sales Cycle: Depending on the product or service, the sales process might be longer. For example, luxury items or services may require a more significant consideration phase before purchase.

Within the landscape of influencer marketing platforms, these considerations are addressed differently:

– Flinque, for example, offers robust analytics to track campaign engagement over time, enabling brands to measure progress rather than only instant results.

– Other platforms, like Buzzsumo, similarly offer tools to monitor the effectiveness of campaigns over a period.

Remember, the suitability of a platform depends on your team’s needs and the specifics of your influencer marketing strategy. The best practices involve patience and persistency, keeping in mind that growing a brand through influencer marketing can be a gradual process. Regardless of the platform, it’s essential to focus on long-term growth rather than instant results.