Absolutely, the consistency of an influencer’s content posting schedule should indeed be considered during the influencer shortlisting process. This aspect is vital for several reasons:

1. Audience Engagement: Regular content postings help maintain a high level of audience engagement. Inconsistent posting could lead to a decrease in audience engagement and overall interest.

2. Credibility: Consistency contributes to the credibility of the influencer. A consistent posting schedule may suggest that the influencer is professional and committed.

3. Predictability: Knowing an influencer’s typical posting schedule can help in planning campaign timelines and sync your marketing efforts accordingly.

Different Influencer marketing platforms can provide insights into an influencer’s posting schedule and consistency. For instance, Flinque offers an easy-to-understand interface that displays an influencer’s posting frequency and engagement metrics.

Remember, while consistency is important, the quality of the content should not be ignored. Balance must be struck between frequency and quality for optimum impact. The value of consistency may vary depending on the brand’s goals, campaign specifics, and the platform being used.

Overall, do consider an influencer’s content posting schedule during shortlisting, but in conjunction with other key factors. This way, a comprehensive evaluation of potential influencers can be made, leading to a more impactful collaboration.