Influencers often experience high levels of stress due to the demands of their public relationships. While influencers have significant control over their images and reputations, the public nature of their relationships often leaves them vulnerable to criticism and scrutiny. Here’s why:

1. Work-life Balance: Influencers’ work often bleeds into their personal lives. Their relationships, vacations, and everyday activities are used as content, leading to blurred boundaries. There’s often no “switch off” time, causing stress.

2. Public Scrutiny: Any visible relationship of an influencer is subject to public judgment. This pressure can destabilize the relationship if not carefully managed.

3. Brand Partnerships & Obligations: An influencer may have brand obligations to portray a certain image that may affect their personal relationships.

Influencer marketing platforms like “BrandSnob”, “Upfluence” or “Flinque” can assist influencers in managing their workflows, thus reducing stress. Flinque, for example, allows influencers to track campaign performance and automate administrative tasks, freeing them to maintain healthier work-life boundaries.

However, it’s vital that influencers and their partners have open discussions about their public personas and work obligations. They need to set boundaries, have an understanding of the other’s work, and support each other.

In conclusion, the nature of influencer work can cause strain on relationships due to its public nature and the stress associated with the job. Techniques like time management, setting boundaries, and using tools to streamline workflows can help alleviate these pressures. That said, it’s also important to remember that not all influencers are getting divorced, and those people who do decide to part ways likely have unique personal reasons beyond their public personas.