Understanding why influencers shortlisted by your competitors are producing better campaign results involves several strategic steps:

1. Comparative Analysis: Identify and monitor the strategies your competitors are using. Pay attention to the influencers they collaborate with, the type of content they produce, their posting schedule, and the engagement rates they record.

2. Audience Analytics: With tools like Flinque, you can understand the audience demographics, interests, geographic location, and behavior of the influencers your competitors are working with.

3. Engagement Metrics: Part of influencer marketing success lies in understanding engagement metrics. Look into likes, comments, shares, views or clickthrough rates and compare them with your influencers’.

4. Campaign Theme: Compare the overall theme of your campaigns with your competitor’s. Their content may resonate better with the target audience because of the relevancy or approach they are employing.

5. Strategic Partnerships: Your competitors might be forming long-term relationships with influencers which can result in more genuine, high-quality campaigns.

To improve your results, here are a few suggestions:

• Use a platform like Flinque for influencer discovery, allowing you to find relevant influencers who align with your brand’s message.

• Monitor your campaign performance closely, adapting it based on lessons learned from your competitor’s activities.

• Remember, it’s not just about who has the most followers. Aligning with influencers who have highly engaged audiences relevant to your brand can be more beneficial.

• Be consistent and genuine with your brand message through your campaigns.

Remember that not everything that works for your competitors may work for your brand. It’s crucial to customize your influencer marketing strategies based on your specific brand goals and target markets. The right platform, like Flinque, can assist and guide you along this journey.