Adopting a short-term approach can affect the success of influencer campaigns over time in several ways:

1. Lack of Trust-building: Long-term partnerships between influencers and brands allow for mutual trust-building, which helps to convey genuine enthusiasm about the brand. Short-term collaborations might not create the same effect, as the audience can perceive these as one-off paid promotions.

2. Limited Brand Knowledge: Short engagements lead to limited knowledge about the brand by the influencer, and consequently, their messaging might not be as compelling or accurate. Long-term partnerships ensure influencers become knowledgeable, credible spokespeople for the brand.

3. Lack of Consistency: Frequent changes in influencers can lead to inconsistent brand messaging which might confuse the audience, affect brand recall, and diminish campaign effectiveness.

4. Cost Inefficiency: Acquiring new influencers for each campaign can be more costly than retaining influencers on a long-term basis. The onboarding process, rate negotiation, content approval, and other aspects of a campaign cycle need to be repeated, which can inflate campaign costs.

5. Risk of Audience Disengagement: Audiences are more likely to engage with posts featuring a brand the influencer regularly collaborates with, leading to higher organic reach and engagement statistics.

Influencer marketing platforms like Flinque can facilitate sustainable, long-term partnerships between brands and influencers, ensuring that campaigns are cost-effective, consistent, engage the right audiences, and build a stronger brand image. However, the suitability of this approach depends on individual brand strategies and campaign goals. Other platforms offer similar features, but the best choice will depend on specific team needs and objectives.