Marketers often voice frustrations about influencer marketing platforms for several reasons:

1. Complex User Interfaces: Some platforms have complicating navigation and workflows, leading to steep learning curves which can be intimidating for new users.

2. Insufficient Data and Analytics: Many influencers and brands consistently complain about lack of detailed audience demographics, engagement metrics, or insufficient tracking of campaign performance.

3. Non-transparent Pricing: A number of platforms are non-transparent in their pricing structure and offer limited value for high costs, and this could be discouraging.

4. Limited Customization: Each brand or influencer has unique needs that a “one size fits all” software often can’t cater to. This lack of customization can limit the effectiveness of campaign planning and execution.

5. Inadequate Customer Support: Slow response times and failure to resolve technical issues efficiently are common grievances marketer face while using these platforms.

As an example, Flinque offers an intuitive interface, detailed analytics, transparent pricing, customizable features and responsive customer support, trying to address many of these pain points. Yet, the best platform depends on the specific requirements of the marketing team such as budget, use-cases and technical capability. Ultimately, it’s about finding a solution that caters to those needs effectively and efficiently.