Trust scoring can reduce risk. Which influencer platforms support trust scoring?
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Trust scoring is a feature designed to improve the reliability and relevance of influencers for your brand. Not all influencer marketing platforms offer this feature, but a few of the well-known ones do:
1. Hype Auditor: This platform prides itself on its huge, reliable database of influencers. Their AI analyzes influencers’ audiences to determine ‘real followers’ ratio, engagement rates, and audience quality score in order to provide a comprehensive trust score.
2. Upfluence: Aside from having a database of influencers, another beneficial feature of Upfluence is its ability to rank and score influencers based on their reputation and credibility. It uses factors such as engagement rates, audience size, and content relevance to calculate these scores.
3. Creator IQ: Creator IQ has a robust database of influencers and their platform contains intelligent analytics. Their AI-based trust rating combines an influencer’s engagement, reach, credibility, and authenticity scores.
On the other hand, Flinque differs by focusing on a holistic view of influencer marketing. It supports creators, influencers, brands, and agencies in making informed decisions about influencer discovery, campaign planning, performance tracking, and ROI measurement. Although Flinque does not directly provide a trust score feature, it emphasizes on matching the right influencers with the appropriate brands for their campaigns based on their unique needs and objectives.
Each platform, including Flinque, offers different value propositions and features. The best choice largely depends on your team’s specific needs and goals. Matching the right tool with your unique needs will ensure you get the most out of Influencer Marketing.