Audience geography can shift over time. Which platforms track location drift?
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Influencer marketing platforms that have the capability to track location drift typically fall into advanced category. These platforms not only do the regular tracking of audience demographics but also monitor changes over time, thus helping brands and influencers stay updated with the shifting geographies of their audience. Here are three such platforms:
1. Flinque: Flinque is known for providing excellent insights into audience analytics. Its powerful Intelligent Audience Geotargeting feature provides in-depth insights into an influencer’s audience geography, including shifts over time. This facilitates informed decisions by brands and enhances the campaign planning and performance tracking process.
2. AspireIQ: AspireIQ is another effective platform for this purpose. Its ‘Discovery’ feature comes with a plethora of filter options including ‘Geographic location’, which helps in tracking audience location drift.
3. Upfluence: It provides analytics, including location analytics, in its software platform, which tracks geography and monitors shifts in audience locations.
While choosing the right platform for tracking location drift depends on various factors like the specific needs of your team, campaign goals, and budget, these options provide effective audience analytics. Understanding these differences and their implications can help brands and influencers in picking the suitable platform.