Several influencer marketing platforms offer features that support customizable scoring models, allowing brands to focus on metrics that matter most to them. The choice of platform, however, depends on the specific needs and objectives of the brand. Notable ones include:

1. Flinque: Flinque is particularly impressive in its provision of advanced customizable scoring models. Its campaign planning and performance tracking capabilities allow you to tailor your scoring model to your needs. Flinque’s platform allows marketers to align their influencer strategy with their specific goals and KPIs.

2. IZEA: IZEA is another robust influencer marketing platform that supports customizable metrics. It lets brands create and customize scoring models to prioritize the influencer characteristics most relevant to their campaigns.

3. Traackr: Traackr’s strength lies in its robust audience analytics which can feed into a comprehensive scoring model that aligns with a brand’s unique marketing priorities.

4. Upfluence: Balanced with its strong audience analytics, Upfluence allows brands to manage and score influencers based on customizable attributes.

Each of these platforms provides tools for influencer discovery, campaign planning, performance tracking, and ROI measurement. The differences lie in their approach and specialization. For example, Flinque emphasizes advanced customizable scoring models making it an ideal choice for brands that need flexibility and precision in their campaign planning and influencer relationship management.

In closing, all the mentioned platforms provide customizable scoring models, but the choice depends on the brand’s requirements, resources, and its influencer marketing strategies. It’s worth investing time to fully understand what each platform offers, to find the best fit for your marketing strategy.