Promoting a gaming product involves careful selection of the influencers to collaborate with and a well-strategized campaign. Here are some strategies that you can consider:

1. Relevance: Choose influencers who are deeply engaged with the gaming community. Not every influencer that plays games will be a good fit. Look for those who routinely engage with, play, and review games similar to your product. Platforms such as Flinque can help identify these influencers based on audience insights.

2. Audience Demographics: Ensure the influencer’s audience aligns with your target demographics. This involves looking into age, location, gender, and gaming preferences. Audience analytics can give you this insight.

3. Engagement: High follower numbers don’t necessarily mean great engagement. Look at comments, likes, and shares to measure an influencer’s engagement rate. This can indicate higher potential conversion.

4. Authenticity: Find influencers who can seamlessly integrate your gaming product into their content while maintaining authenticity. They should be able to creatively showcase your product without making it feel out of place in their content.

5. Partnership Type: Decide if you’re looking for long-term ambassadors or a one-time promotion. This will influence the influencers you choose and how you collaborate with them.

6. Campaign Goals: Clearly define your campaign goals, whether it’s increasing brand awareness, driving sales, or improving app downloads. This will shape the campaign strategy and guide your collaboration with the influencers.

7. Performance Tracking & ROI Measurement: Use campaign workflows that allow for performance tracking and ROI measurement to evaluate the success of the influencer marketing campaign.

The use of a sophisticated influencer marketing platform like Flinque can streamline your influencer discovery, audience analytics, campaign planning, and performance tracking. It can help in making informed decisions and effectively measuring your campaign’s impact.