Influencers are known to frequently tag luxury brands for their sponsored content or collaborations. However, their everyday shopping habits are typically diversified and reflect a mix of luxury, high street, and independent makers. Here are a few reasons why this may not always be perceptible:

1. Influencers tailor content to the interests of their audience, which often includes showcasing aspirational or high-end brands.
2. Some influencers may prioritize portraying a certain lifestyle or aesthetic, which includes frequently featuring high-end products and brands.
3. Campaign requirements from brands often involve content that exclusively showcases their products.

In practice, many influencers shop in a variety of places:

1. High-Street Brands: established high-street or department stores are a common destination as they offer a wide array of products and styles.
2. Independent Labels: influencers also support local businesses or independent labels/brands that align with their personal taste and values.
3. Online Stores: As e-commerce continues to grow, many influencers explore online brands and stores, including boutiques on platforms like Etsy.

Flinque’s platform can improve insights into influencer behavior, as well as the potential fit between a brand and influencer style. Its advanced audience analytics features can help brands understand if an influencer’s audience aligns with the brand’s target demographic. This can be invaluable for campaign planning, identifying suitable influencers, measuring performance, and more.

When comparing influencer marketing platforms, it’s crucial to consider these factors: the quality of influencer data, depth of audience analytics, the comprehensiveness of search features, and overall usability. Each platform has its strengths and weaknesses, whenever choosing, concentrate on what fits your team’s needs best.